Privacy Policy

At Pretty Lashes, we care about your privacy and are committed to protecting your personal information. This policy explains what data we collect, how we use it, and the choices you have regarding your information. Our goal is to make your experience with the Pretty Lashes community as smooth, enjoyable, and secure as possible.

This notice applies to any personal information you share with us, whether you visit our website www.prettylashes.com, contact us through social media, enter a competition, make a purchase, sign up for marketing, or communicate with us by phone, email, post, or text.

What Personal Data We Collect

We may collect the following types of personal information from you:

• Name, age/date of birth, gender, and other demographic details

• Contact information such as billing and delivery addresses, phone numbers, and email addresses

• Social media usernames or handles

• Order history and purchase details

• Your activity on our website, including items viewed or added to your basket

• Technical information such as your IP address, browser type, and device used to access our site

• Your marketing and communication preferences

• Responses to surveys, competitions, and feedback requests

• Location information (if shared)

• Correspondence or communications with our customer care team

• Publicly available information you’ve shared on social media platforms like Instagram, Facebook, YouTube, or X (Twitter)

This list isn’t exhaustive, and in some cases, we may need additional information to fulfil a service or legal requirement. Some data is provided directly by you, while other information is collected automatically through your interactions with our website. Occasionally, we receive data from trusted third parties where you’ve given consent for your information to be shared.

Our services are not intended for children, and we do not knowingly collect data from anyone under 16.

How We Use Your Information

Pretty Lashes and our trusted partners may use your data to:

• Process and deliver your orders

• Manage your online account(s)

• Verify your identity and prevent fraud

• Communicate with you about your orders or account

• Contact you (with consent) about offers, events, or new products

• Show you relevant promotions online or through social media advertising

• Improve our products, services, and website experience

• Manage competitions, promotions, and surveys

• Handle customer service requests and feedback

• Comply with legal obligations or requests from public authorities

Marketing and Communications

To keep you in the loop, we may contact you with updates about Pretty Lashes products, offers, and events via email, text, or social media. You can unsubscribe at any time by:

• Clicking “unsubscribe” in our marketing emails

• Replying “STOP” to text messages

• Contacting us at sales@prettylashes.com

• We may also use online advertising tools, such as Facebook and Google, to show you relevant Pretty Lashes content while you browse other websites.

• If you provide your phone number at checkout, we may send order updates or abandoned cart reminders via text message (up to 5 per month). Message and data rates may apply.

Personalisation and Automated Decision-Making

We use cookies and analytics tools to personalise your experience. For example, we may show you promotions based on your previous purchases or browsing activity.

You can disable cookies at any time through your browser settings. 

You have the right to opt out of any automated decision-making or profiling by contacting us at sales@prettylashes.com

Cookies

Our website uses cookies to collect information about how you browse and shop on www.prettylashes.com. Cookies help us remember your preferences, analyse site traffic, and improve our services. You can manage or delete cookies through your browser settings. See our Cookie Policy for more details.

Sharing Your Data

We sometimes work with trusted third-party partners to deliver certain services, for example, payment processors, couriers, and marketing platforms. These providers are carefully selected and must adhere to strict data protection standards. They can only use your personal data to perform the agreed services.

We never sell or rent your personal data to anyone. Occasionally, we may share aggregated, anonymous insights (which don’t identify individuals) for research or reporting purposes.

If you use our website, your IP address may be processed by third parties to display prices in your local currency. This may involve placing a temporary session cookie on your device, which is deleted once you close your browser.

Legal Basis for Processing Your Data

We process your personal data under one or more of the following legal bases:

1. To fulfil a contract- for example, when processing your order or delivering a product.

2. To comply with legal obligations- such as tax or regulatory requirements.

3. For legitimate interests- such as improving our services, marketing our products, or preventing fraud.

4. With your consent- for activities like email or SMS marketing. You can withdraw your consent at any time.

How We Protect Your Data

We take your data security seriously. Measures we use include:

• Data encryption

• Secure servers and firewalls

• Regular cybersecurity checks and staff training

• Access controls to prevent unauthorised use

• Regular reviews of our data handling policies

We also assess the security of any third-party service providers we work with.

How Long We Keep Your Information

We only keep your personal information for as long as necessary to fulfil the purposes described in this notice or to comply with legal, tax, or regulatory requirements. When your data is no longer required, it will be securely deleted or anonymised.

International Transfers

In some cases, your information may be transferred outside the UK or European Economic Area (EEA), for example, when using global service providers. Any such transfer is carried out in accordance with data protection laws, and we ensure appropriate safeguards are in place.

Your Rights

You have the right to:

• Access the personal data we hold about you

• Request corrections to inaccurate or incomplete information

• Object to processing or withdraw your consent

• Request deletion of your personal data (“right to be forgotten”)

• Receive a copy of your data in a portable format

• Restrict certain processing of your data

• Make a complaint to the UK Information Commissioner’s Office (ICO) if you believe your data has been misused

If you’d like to exercise any of these rights, please contact us at:

Pretty Lashes
23 Sinclair Way, Prescot, Liverpool, L34 1QL
Email: sales@prettylashes.com
Company Number 16213888

For more information on your rights, visit the ICO website at www.ico.org.uk.